— Value-priced and with an assortment of ingredients for everyday use —

On September 14, Hikari Miso released four new value-pack instant miso products in the "Kodawattemasu Nihon no Aji" series: a 25-serving pack and a 35-serving pack of instant Shinshu miso soup ("25-Shoku Shinshu Miso" and "35-Shoku Shinshu Miso"), as well as a 25-serving pack and a 35-serving pack of low-sodium instant miso soup (“25-Shoku Gen'en" and “35-Shoku Gen'en").

 

Hikari Miso has been taking advantage of the characteristics and great taste of its self-manufactured miso to build a line-up of instant miso soups that come in a variety of shapes and sizes. Hikari Miso was the first in the industry to launch instant miso soup in value packs, beginning with the currently hot-selling 10-pack type and continuing on with 20- and 30-serving value packs. The company has now further bolstered its line-up with the addition of the new 25- and 35-serving instant miso soup products. Increasing the number of servings allowed the company to minimize the cost of packaging materials and production and to offer the 25- and 35-serving packs at the easy-on-the-pocketbook prices of 520 yen and 700 yen (estimated retail prices, including tax). These products are perfect for customers who enjoy the taste and convenience of instant miso soup on a frequent basis.

 

Both pack sizes come in two types, Shinshu miso and low-sodium. The “Shinshu Miso" products are made using Shinshu miso, a light and refreshing miso with a hint of richer undertones, and katsuo dashi, for a taste that never grows old. On the other hand, the “Gen'en" products are made from a Shinshu miso blend, one miso loaded with the umami of soybeans and the other offering a mellow flavor. These soups have a deep, robust taste, yet are reduced-sodium product. Containing 20% less sodium than "Shinshu Miso," the “Gen'en" products are a healthful choice for people who want to watch their sodium intake while still enjoying a daily bowl of miso soup. Miso-lovers will appreciate the assortment of flavors in each pack and enjoy choosing among four different ingredients, including wakame, abura-age (deep-fried tofu), tofu, and leeks.

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Price and Packaging of the New Products

Product Name		Amount・Packaging	Manufacturer's Price for Reference
Kodawattemasu Nihon no Aji	Shinshu Miso	25 Servings	496yen
	Gen'en	25 Servings	496yen
	Shinshu Miso	35 Servings	667yen
	Gen'en	35 Servings	667yen